What is Influencer Marketing
with Chris Brown and Dylan Duke from Glewee
🎧 Listen to this week’s episode on Spotify and Apple Podcasts
😎 For Episode #5 of our new segment, we spoke with Chris Brown and Dylan Duke, the Co-Founders of Glewee.
Glewee is an Exclusive Marketplace that connects brands with creators.
Influencer marketing is expected to be $15-20B industry in the next 5 years. A major driver of success is coming from platforms like Instagram, TikTok, Facebook, YouTube, and Twitch.
The term Creator Economy is everywhere these days, focused on by brands, marketers, investors, and content creators, but it is really only a subset of the "Attention Economy". Consumers give more time and attention to social platforms than ever before and of that, more time is given to content creators on platforms like TikTok and YouTube than anything else, even games. Brands pay to be where the attention is, content creators garner it and get paid for brand integrations. The ecosystem is accelerating and the way to hold consumers' attention is changing -- and now, so is the tech they use.'
Glewee just announced $9 Million in Seed Funding to continue providing value to influencers!